Published today Nellymoser’s Q2 2012 report on mobile action codes (QR Codes, Microsoft Tags, Digital Watermarks etc.) in the Top 100 U.S. magazines makes interesting reading. 10.1% of magazine advertisements now include a mobile action code, which is more than double the number a year ago. QR Codes are still the most popular at 85% with Microsoft Tags at 14% and all the others combined at 1% (image below). Charts of code usage (the most popular is video at 40%) and the top 10 industries and brands (beauty and Sally Hanson at the top) are also reproduced below. The full report is available here.