Asides

QR Code Location Based Print Ad

By Roger ⋅ August 20, 2012 ⋅ Email this post ⋅ Print this post ⋅ Post a comment

Café Joe, a chain of coffee houses in Israel, is using location based newspaper ads with a QR Code (image below) to lead readers to a free cup of coffee. Scanning the code gives the user mapping directions to the nearest branch where they can redeem a coupon for a free cup of coffee and finish reading their paper (video below). The recent Tim Hortons QR Code coffee cup sleeve was also a Y&R campaign although not Y&R Israel.

Newspaper ad with a QR Coded coffee

Discussion

3 comments for “QR Code Location Based Print Ad”

  1. A store locator behind a QR Code? It’s been been done one hundred times before. You may as well write about Bed Bath and Beyond - they have used this technology for a couple years. My firm created a GEO-BASED code. Scan it and your location is automatically detected, directing you to stores in the area - http://www.print2d.com/geo/geo.shtml One code for the entire world!

    Cheers,
    Nick

    Posted by Nick Palo | August 21, 2012, 3:46 pm

  2. Ah! But do Bed Bath and Beyond give you a free cup of coffee?

    Posted by Roger | August 21, 2012, 5:08 pm

  3. No free coffee - just a 20% discount.

    Posted by Nick Palo | August 22, 2012, 9:43 pm

Post a comment