World’s First QR Code Living Book

Brazilian bookstore Editoras Online has been decorating São Paulo with 4,000 stickers bearing 200 different QR Codes promoting their new ‘living book’ (explanatory video below). The book contains a series of QR codes which are updated every week by randomly selected love or hate messages from the followers of the campaign’s Twitter profile.

httpv://www.youtube.com/watch?v=PG4thXVM2qk

 

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