58% Unfamiliar With QR Codes

Online consumer market research company Lab42 wanted to find out if people were scanning QR Codes and if so what it takes to make them scan them. 500 Americans over the age of 18 were surveyed to discover where people saw QR Codes, how they were using them and why they were scanning them (infographic below). Lab42 say that the online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.

Infographic on QR Codes from Lab42

2 thoughts on “58% Unfamiliar With QR Codes”

  1. 43 percent. I believe that. Maybe more actually. I wonder how many people dont use text SMS either though? Mobile adoption is very much a generational demographic as well.

    The key is to get the right users to do the best fit UX per a targeted goal.

    Best QR infographic I have seen so far..

    -Patrick Donnelly

  2. 500 Americans out of a population of billions oh the answers this survey came up with MUST be right!

    Seriously you could survey 500 Americans a day and I seriously doubt that after 365 days any two results would match.

    What is the point of these pinpoint surveys?

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