Asides

I Am Number Four Trailer QR Code

By Roger ⋅ September 30, 2010 ⋅ Email this post ⋅ Print this post ⋅ Post a comment

The first official movie trailer for DreamWorks upcoming teen sci-fi thriller “I Am Number Four” (video below) has been released with an embedded QR Code. The code right at the end of the trailer resolves to additional footage with director D.J. Caruso outlining the story.

 

Discussion

4 comments for “I Am Number Four Trailer QR Code”

  1. 1:52 incase you want to skip the suspense.

    Posted by Patrick | September 30, 2010, 3:04 pm

  2. another scanbuy ? - they are racking up the client list.

    Posted by Patrick | September 30, 2010, 3:05 pm

  3. OK, a 01:54 Trailer (long), and :03 seconds at end, requiring User to pause. The YouTube version means having to open full screen to get an image sized up. And, after Beetagg and Scanlife both failed to resolve, I gave up.

    PLUS - If you have my attention watching a video online, why do I have to migrate to mobile, to watch another video? That is the last thing I want on my mobile.

    There are so many potentially clever uses of QR with film and television that lead to really unique mobile experiences, it’s remarkable how poor these early campaigns are.

    Posted by Robert | September 30, 2010, 3:39 pm

  4. Robert, download the I am Four app (John’s phone) and this one is the way of scanning the QR

    Posted by Julio | January 28, 2011, 4:37 pm

Post a comment