Singaporeans are notoriously shy at conversing with strangers, particularly if it is someone of the opposite sex. Harry’s Bar, the largest chain of bars in Singapore, has a novel solution using QR Codes. A QR Code hang tag on a bottle of beer together with Harry’s Bottle Message app enables strangers to start an anonymous conversation (video below).
Agency Cheil, Singapore claim surprised girls, confident guys, zero media investment and twice as much beer sold!
The original Harry’s Bar is in Paris and was founded in 1911 by American ex-jockey Tod Sloan, I wonder if he would have approved?