A virtual grocery store in a subway station in Seoul, South Korea with products labeled with QR Codes has increased online sales by 130% for Tesco Homeplus.
The virtual display is exactly the same as in the actual stores but the QR Code allows shoppers returning home from work to place the items in a virtual basket, checkout and pay. Simply scanning the QR code places the product in the online cart and when users have completed their online shopping it is delivered to their door just after they get home. This great idea comes from Cheil Worldwide South Korea’s largest advertising agency.
And yes, all subway stations in Seoul have wi-fi, so do some of the trains!