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Fresh Fish QR Code
In Nagasaki, Japan, some highly prized fresh fish are tagged with QR Codes after landing. The video (below) shows Gon-Aji (Golden Belly Horse Mackerel) being tagged prior to sale. The QR Code resolves to a mobile site where consumers can read more information about the fish. In this case that it is wild rather than farmed and was caught in the Goto-nada sea just off the Nagasaki area coastline.
Thanks to Nagoyankee on JapanForum.com for translation help.
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In this regard a smiliar case from Norway: Fiskekontroll på mobiltelefon
http://mobile.kaywa.com/p855
Interesting.
I thought it would be cool if they could laser etch vegetables, to show chain of custody. Its neat that a vendor is doing it for their product.