In a recent introduction I was referred to as a “QR Code expert” which I have always considered to be a non sequitur. After all, the great thing about QR Codes is that they can be used effectively by anyone who follows the three basic rules which, even if you have never seen one before, can be learnt in three minutes. We don’t have “boiled egg experts” or “falling off logs experts” because either you can or you can’t, so why would you call yourself a QR Code expert? Yes, lots of people do, take this Google search for QR Code experts on LinkedIn for example.
The reality is that your QR Code campaign is only as good as the value of its destination and the code itself is simply a way of getting there.
The comic strip below is reproduced with the express permission of Brad Colbow.