Metro the UK’s free newspaper for commuters always contains a few ads with QR Codes and this one for JJB Sports caught my eye. The £10 off coupon has a bitly QR Code which means we can see the scan history (image below). On the day of publication there were 76 scans. How many of these resulted in a purchase and how many physical coupons were presented at the stores would be an interesting comparative statistic. But with the Metro’s readership of 3-4 million/day this does not have the initial appearance of a successful campaign. Obviously I have my own views but what do you think could have been done to make it more of a success?