QR Coded Dental Plaque In The Airport Baggage Claim (No, Really!)

QR Coded dental plaque 🙂 is used to demonstrate the benefits of Oral-B’s electric toothbrush by Beacon Communications Leo Burnett Tokyo (video below). A baggage claim carousel at Tokyo’s Narita airport was bordered with ‘teeth’, as they traversed a bend they exposed a QR Code which represented the ‘plaque’ between the teeth. The QR Code resolved to a simple mobile page advertising the product.

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