Hot on the heals of Beijing’s Guinness World Record QR Code cake comes todays attempt in the The Ambience Shopping Mall Gurgaon, India (images below). The cake sponsored by the world’s biggest messaging app ‘WeChat’ highlights the company’s use of QR Codes to create a social marketing hub. The QR Code scans as a URL which redirects to the language specific WeChat site. The QR Code cake looks at first sight to be a similar size to Beijing’s effort which was 387.5 square feet, when I have the exact measurement I will add it to the post.
February 15, 2013 Edit: The cake measured 15.5 x 15.5 feet or 240.25 square feet, which is only 62% of the area of the Beijing cake.