Here is an interesting use of QR Codes, in a bus shelter outside Wynyard Station in Sydney, Australia. The bus shelter is fitted with stereo speakers that play tracks selected by the public via a QR Code. This NRMA Insurance campaign is designed to show that unlike other car insurance companies NRMA cover extras such as custom sound systems. The QR Code resolves to a ‘like’ the NRMA Insurance Facebook page to download an app and pick a track to play live in the bus shelter. There is no geolocation I tried it and although I am 10,000 miles away Hip hop artist Hard Hitta is now belting out at the Sydney bus stop as I write….!
Two things occur to me about this campaign, why not use geolocation to localize the experience and are bus passengers the right target group?