Crown Holdings manufactures bottle caps and 20% of all the beverage cans used in the world. In a press release to day they announce that they will work with clients to plan and print QR Codes under the cap “…that drive consumers to different sources of information, including videos, recipes, social media sites and exclusive web content that has been optimized for mobile devices”. They also say that this service is now available for a wide variety of other closure designs.
This initiative may prove to be more successful than the Closure Systems International’s attempt to promote ScanLife Micro EZcodes on bottle caps in March 2011. Prize Caps anyone?