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QR Code Artist Pedro Morales
Venezuelan artist Pedro Morales has sent us a series of photographs of his latest work “Puras Flores” (Pure Flowers). He says that “Puras Flores is a digital work whose scale invariability is shaped by QR codes patterns. This fractal characteristic proposes aesthetics marked by ones and zeros, whites and blacks. The work has been assembled using a raffia mesh with fabrics applications shapes. Puras Flores is a work that uses interactive digital technology integrated to cell phones equipment in order to read content with simply pointing your phone to these codes”.
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This is amazing! The work of this artist is bigger in concept than we realize: the QR codes in his work are assembled by hand using cloth flowers, thus challenging cell phones to read a handmade digital work. Researching a bit, I found out that Morales is Latin Americas leading digital artist, his works are usually ahead of his time, example, the work he presented at the 2003 50th Venice Biennale was the first done in and for the internet. Europe should be knowing more about him!!