QR Code Activism

200+ Harvey Norman retail stores in Australia are waking up to a QR Code campaign courtesy of anti-logging organization ‘The Last Stand‘. Supporters claim that Harvey Norman stores stock furniture sourced from Australia‚Äôs few remaining native forests. The campaign involves activists entering a store and attaching QR Coded product labels to offending items (images below). Customers scanning the code find themselves watching an anti-logging video. The impact of this campaign cannot be underestimated, not from the number of scans but through the attention of the international press to this ingenious form of activism. Forget damage limitation Harvey Norman, it’s too late.

Attaching a QR Code label to the furniture
The QR Code label itself

1 thought on “QR Code Activism”

  1. This is one of the silliest things I’ve seen, particularly the bit about “Australia’s few remaining native forests”!

    In fact, Australia has around 150 million hectares of native forests and woodlands. About 5% of this area is being managed for long term timber supply, with the rest either reserved, privately-owned or leased for other purposes, too remote, or just not suited to wood production.

    The area where wood production is still permitted has been substantially reduced by the expansion of national parks and other reserves over the past 20-years – perhaps the ‘few remaining forests’ tag could be applied to these permitted wood production areas, but that’s all.

    Some quick references to check this are the Australian Government’s “Australia’s State of the Forest Report 2008” and its “Australia’s Forests at a Glance 2011” publications.

    Mark Poynter, Institute of Foresters of Australia

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