Advances In QR Code Activism

Activists using or simply switching QR Codes is not new (QR Code Activism, QR Code Switch) but I think German animal rights group NOAH have taken it to a new level (video below). They switched QR Codes on cosmetics advertising posters with codes that resolved to videos of animal experiments, much used by the cosmetics industry. The innovation was making the NOAH QR Codes available for download and printing on their website so that as their campaign got more and more publicity people all over Germany were able to join in the activism.

Switching a QR Code on a public poster

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