Q-Lytics Analytics for your QR Code Campaigns

QMCODES has launched a new service Q-Lytics which enables users to manage their QR code campaigns. Q-Lytics provides information on the content accessed, the number of people connecting through the QR code, connection times and locations, the carrier and the type of handset used. Free for personal users QMCODES is now inviting publishers and advertisers to run free limited trials of the service.

9 thoughts on “Q-Lytics Analytics for your QR Code Campaigns”

  1. Thanks Roger.

    Andy,

    Last time I checked the company you mention only allowed for the generation of 10 codes, is this expected to change anytime soon?

    For the record QMCODES is a full-service mobile technology company. Q-Lytics is just one component of our much larger offering, a comprehensive Interactive Print Platform for content producers and print media publishers.

    It is very early days in the QR market but unfortunately we are already starting to see a number of agencies and other service providers integrating this incredibly useful technology into their campaigns without a full understanding of the best user-experience. This in turn raises concerns about potential impact to the consumer who has taken the time to learn about the technology only to go through a poor experience (such as crashing their mobile phone) and how this may reflect on the brands image.

    Our focus is more concerned with the end-user experience; what happens after the code is scanned? It is our goal to ensure the user experience is enjoyable and seamless from beginning-to-end every time, thus protecting the brands and agencies reputation and ensuring the continued growth of the market for everyone.

    I would say that is a pretty valid point, wouldn’t you?

    Best,

    Antony

  2. I have read on another blog that they are going to change the limit once it comes out of beta testing.

    I’m sorry but your reply does not answer my question. Out of the three qr code management systems available none of them have given me a bad user experience, so im not sure what you are refering to.In fact in the UK I have yet to come across a poorly executed qr code campaign.

    Crashing a mobile phone? Come on mate you are talking to a bunch of mobile phone enthusiasts here, a code does not crash a phone due to a backend system. Its data transfer. If the data is messed up it will show messed up on the screen. If your handset is crashing then its either your reader or your hardware.

    We have tested all three code managers (insqribe, snapper and qrme) and are going with insqribe because it is a more professional product.

    So I still find your argument confusing. What is different about q-lytics? Not only when compared to insqribe but to any of the others I mentioned as they all work well enough. What I don’t want to see is a bunch of code managers trying to make loads of money out of a technology that has been handed to them. At the end of the day if I had to pay a lot of money for a qr code campaign i would do all the work myself and not use a code manager at all.

  3. … and also, I have joined the legions of rebels out there who are actively protesting agains companies that try to claim QR codes by changing their name. You guys are qm codes? What is that about?

  4. Andy,

    Sorry if I didn’t make our offer clearer in my previous comment.

    QMCODES focus is not solely on QR code campaign management but on the overall campaign execution and user experience.

    We help with important issues such as, what is the content that is being linked to? What is the desired outcome of the client? What other campaign codes has the same user scanned? Is the code being used formatted correctly for the medium in which it is being published – including size, contrast, margin and data and so on.

    As stated previously, too many times now we have seen very poor execution of QR campaigns where the agency/brand/end-user does not take into account the environment the code is being deployed in and what content it links to.

    A perfect example of a poorly executed QR campaign that did in fact crash the browser on many handsets including the popular Nokia n95 was a widely publicised one.

    You may recall the recent FOX 28 weeks later campaign in which a very large code was placed in the window of the HMV store on Oxford street?

    This code was far to big for it’s location. To scan it consumers had to stand quite a distance back from the window and take into account the constant passing traffic which interrupted the scanning process. Additionally the code linked to a heavy flash based website that as mentioned before repeatedly crashed the phone.

    Regarding your comments towards our company name and our use of the open non-propriety QR code symbology; I’m sorry but I’m not sure I understand your question?

    Our company name is QMCODES, we offer QR code and Datamatrix symbols to our clients. We have never attempted to claim these as our own at any stage, either through misleading naming or other means, perhaps you can could clarify your question?

    Finally I have a question for you. If the service you mention is free to all and is to remain free why are they offering the service, and how will they continue to operate as demand grows?

    Best regards,

    Antony

  5. Antony,

    Apologies if I was blunt, having read my post it seems to have come across that way.
    Once again, the problem you outline with the 28 weeks campaign was a problem with the phone browser. Granted it should have been checked and tested by the ad agency.

    As the principal in an ad agency let me tell you that I would not need or want to engage you for placement of a qr code in my ads. That is my job. MY clients and my responsibility. It is what I do and what I study.

    The reason I made a comment about your name is because your company name is misleading and I couldn’t find any mention of the term “qr code” on your website. Terms floating around like mobile code asopposed to what you are really trying to sell.

    I do not know how insqribe will make money. You can ask them, they have a feedback link on their website. Their site looks and works great. Maybe their business is funded from other channels? I don’t know and don’t particularly care. I use lots of free websites. Qik, Twitter and others and none of them have made any money yet but have been around for a while.

    I’ll be honest again, thats just how I am I’m afraid :(, and say having just seen q-lytics it seems you have a lot of catching up to do if you want to compete with them. Your website hardly works and is very poorly constructed and designed. Again, why would I trust you to place a qr code in my ad campaigns, or even create a mobile site when you cant even design your own management system? Thats just not going to happen. One wrong move in this industry and its very difficult to repair your reputation.

    take care
    Andy

  6. Hey Guys,

    We have been observing the various posts on this topic and feel the need to make a comment here.

    We are not interested in entering the debate on our service or the other services mentioned here. The fact is we love working on Insqribe and are confident that this is reflected in the end result.

    However, we feel it is inappropriate that a comment on our business model was made without any foundation. These sorts of comments will not be taken lightly as they can have commercial repercussions.

    Our business model is sound and we will be able to cater for future demands on our service. We’d like that to be the end of that particular discussion.

    Regards,
    Arthur – Insqribe.

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