50% of Printers Charge for a QR Code

Printing industry business consultants Crouser & Associates have published a survey of 124 US printers and their pricing policy for QR Codes (chart below). Of the 50% of printers who charge for a static QR code the survey found that the charges ranged from $5 to $500 with a landing page.

Chart showing printers charges for QR Codes

9 thoughts on “50% of Printers Charge for a QR Code”

  1. What are they charging for? Generation of a generic QR-code? Or for the development of mobile landing pages?

  2. @Evan I understand it is a minimum of $5 for just a static QR Code and a maximum of $500 for a QR Code with a landing page.

  3. Yopur link to the Crouser & Associates study is broken. It should be http://www.crouser.com/modules.php?name=News&file=article&sid=399

    Puzzling. Most puzzling. C&A suggest that printers should charge a lot to print QR codes because they have a value associated with them — they connect print to the Web.

    So in the past, did printers charge a premium for printing phone numbers? After all, phone numbers connect print to telecommunications.

  4. Working for a commercial printer who is trying to re-invent themselves as one of these “We can do everything!” shops, I know for a FACT our Mgmt has done this. Even to a client who had created their own QR first, tested it & was happy, they insisted that to “preserve the functionality of the QR” or some such crap that the client pay us $100 to do nothing more than crank out a basic QR using a free online encoder. I was appalled, and fortunately the client didn’t bite.

  5. In my personal opinion, printers/direct marketers should only charge for a QR Code when they are actually adding value. So, no charge when the client provides artwork with a correctly generated, displayed and tested QR Code.

    Here are some ways I think printers can add value to the process of using a QR Code:
    – Generating the QR Code with correct resolution and error correction
    – Ensuring the QR Code is correctly displayed, and has appropriate error correction
    – Helping the customer track QR Code traffic/results/conversions
    – Testing the QR Code across multiple devices and scanners
    – Creating or consulting on the landing page for the campaign (making sure it is mobile friendly)
    – Consulting on the companies overall QR Code/Mobile strategy
    – Providing instructional copy to go with the QR Code

  6. “Printers” in some desperate attempt to be relevant and recover diminishing revenues are the WORST proponents of QR/2D codes.

    They have no grasp of interactive or mobile and are responsible for facilitating the majority of poorly planned QR uses in the market.

    And, yes, many are ripping off their customers in the process.

    A “landing page?” Heck, those are free in most cases as well. I just tested the DAQRI platform (QR and Landing page generator; one of a dozen in the market) and it was so easy a 6 year old could do it.

    That doesn’t mean that it’s a valuable experience for the End User.

    I genuinely believe that it’s Printers who’ve promoted QR to their own benefit but are responsible for killing the real market potential of QR.

  7. Nice Printer smack, but this printer is trying to introduce and educate my customers about this simple, free and amazingly effective tool to link some of the things that we print with some of the things that they’re doing on the social media, marketing and promotion fronts. Do we charge for our design services and value add? Yes. Do we charge for QRs. Heck, no. We’re crazy! We’re giving them away!

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