By any measure IKEA is an innovative brand and when they team up with Metaio, one of the leading Augmented Reality(AR) technology companies something interesting is bound to happen. The 2014 IKEA Catalogue app for Android and iOS will let you place, move and share over 100 pieces of furniture in 3D AR. IKEA’s internal research showed that 14% of their customers have in the past purchased furniture of the wrong size and 70% do not know the size of their own rooms. Hence the app was created to allow consumers to visualize the size, shape, colour and positioning in situ (video below). At its worst an AR app that allows customers to see how IKEA’s products would fit into their own homes should reduce the returns of ill-fitting furniture and at best it could provide a significant increase in online sales.