2012 Olympic Games QR Code Data

Alex Balfour Head of New Media at the London Organising Committee of the Olympic and Paralympic Games (LOCOG) has published a great slideshare presentation (below) of the online traffic stats and facts from the official digital channels of the Olympic Games. The raw data on QR Codes together with some additional data, provided by the LOCOG New Media team, appears in the images below. A total of 95k scans, mostly on the day of events and mostly from the paper ticketholder spectator guide (1.2m sent. 0.6% scan rate). Interesting percentages for the iOS(62%), Android (23%) ratio and gender breakdown (Male 61%, Female 39%).

1 thought on “2012 Olympic Games QR Code Data”

  1. Thanks Roger for this.
    Just a few extra details to the story:

    The London Organising Committee of the Olympic and Paralympic Games (LOCOG) used ScanLife to create the QR codes, and manage and analyze the mobile connections.

    We’ve just released the video and case study charts, stats, and images for those of you who’d like to know more about QR codes at the Olympics.

    It’s all available here: http://www.scanlife.com/en/qrcode-olympics

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