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Brazilian beer QR Code

By Roger ⋅ June 22, 2008 ⋅ Email this post ⋅ Print this post ⋅ Post a comment

Last week Nova Schin the hugely popular Brazilian beer sponsored the international Sao Paulo Fashion Week in conjunction with a poster and a QR Code. The QR Code decodes to “Nova Schin. Leve e Gostosa como nenhuma outra” which translates as “New Schin. Lightweight and Gostosa (slang: hot, very physically attractive) like no other”.

Sao Paulo fashion week poster with QR Code

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Discussion

3 comments for “Brazilian beer QR Code”

  1. Cool, but I do question moral sides of that.. the imagery that is (i’m all for beer)

    Posted by David Stone | June 22, 2008, 2:07 pm

  2. actually ‘gostosa’ also translates to tasty… :-)

    Posted by herval | June 22, 2008, 2:44 pm

  3. Very nice! I’m brazilian and I knew this campaign through here.
    I appreciate 2dCode!

    About the campaign, would be better if the Qrcodes decodes a ticket to get an free beer :)

    Posted by Dani Porto | June 23, 2008, 1:06 am

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