New York City’s QR Code Sweepstake

New York City’s official marketing and tourism organization have introduced a sweepstake as part of their NYC Extreme Local campaign. QR Codes in print advertisements and bus shelters (image below) resolve to a mobile site where visitors can enter the sweepstake to win one of three-hundred tickets to attend an advance screening of The Twilight Saga: New Moon, in Union Square’s Regal cinema.

Ney York City bus shelter poster with a QR Code

Leave a Reply

Your email address will not be published. Required fields are marked *