Sleep With Microsoft Tags

One of the world’s largest mattress manufacturers Atlanta based Simmons Bedding Company is launching in-store Microsoft Tagging at JCPenney stores nationwide. The tag (example image below) resolves to a 3D rendering of the construction of the tagged mattress together with optional videos. Interestingly the Press Release (PDF) refers on no less than fifteen occasions to ‘Microsoft Tags’ as ‘QR tags’ which just goes to show that even if you use them you may not know exactly what they are.

Microsoft tag for a Simmons mattress

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