QR Codes Are On The New McDonald’s Packaging

I first reported on McDonald’s packaging with QR Codes providing nutrition information in October 2007 in Japan and then again in August 2012 at the London Olympics. Today McDonald’s has unveiled new packaging designs with QR Codes on all carry-out bags and beverage cups (example images below). The launch begins this week in the U.S. and will continue rolling out worldwide through 2013, with the text being translated into 18 different languages. Although the QR Codes are different for each item of packaging they all currently resolve to this mobile website.

QR Code on one of the carry-out bags
QR Code on a beverage cup

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