Marks and Spencer go for Datamatrix Codes

One of the UK’s leading retailers, Marks and Spencer, has started to use Datamatrix 2d Codes. There own brand of 300ml bottles of freshly squeezed juice now has a Datamatrix Code which leads to their ‘Food to Go’ mobile site. Customers are rewarded with some not very exciting information about the products, a daily offer and a joke of the day.

August 18, 2009 Edit. I asked M&S why they had chosen Datamatrix over QR Code and the response was: “The size of the label and bottle are fixed, so by using datamatrix codes (which are smaller) we could avoid the corner of the bottle. The software that the consumers use is able to scan both types, so there is no difference from the user’s point of view”.

Marks & Spencer Food to Go mobile site image 1Marks & Spencer Food to Go mobile site image 2Marks & Spencer Food to Go mobile site image 3

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