Marketers Increase QR Code Usage

A Chief Marketer Mobile Marketing Survey published today shows that marketers mobile marketing tactics has changed slightly form the previous year. Smartphone apps and scannable codes including QR Codes as a tactic have increased while SMS messaging has declined. Scannable barcodes and QR Codes are up 15 percentage points over the previous survey to 68% of the responders (chart below). Lots of other interesting stats from the survey in Chief Marketer’s write up here.

Chart showing various tactics used by marketers in 2011

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