Walking with Dinosaurs, the arena spectacular at Madison Square Garden, has a 100ft tall tower banner complete with QR Code prominently displayed on the corner of 33rd Street and 7th Avenue. The QR Code resolves to http://purl.us.com/009000001 which if you are using a mobile device redirects to a promotional mobile site.

That’s quite a quiet area around the code.
It would be really cool if it played back the roars people recorded as they walked by on a motion sensor. I wonder if you are allowed to do stuff like that in NY.
My girlfriend tried scanning this while she was in NY, and she said it was hard to find a good place to scan with iphone. You kinda have to stand in the middle of the street.
has anyone else in NY tried it?