Macy’s QR Codes Return

Backstage Pass QR Code

Macy’s Backstage Pass QR Code campaign earlier in the year was obviously successful enough to warrant a return starting August 8. Designers and industry experts such as Kenneth Cole, Tommy Hilfiger, Michael Kors, Rachel Roy and Jessica Simpson will give helpful advice via video links accessible by scanning QR Codes. In addition customers will have the chance to instantly win daily shopping sprees worth up to $500 wherever a Macy’s Backstage Pass appears, whether in-store, print or online.

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