Lego QR Code Campaign

Lukas Lindemann Rosinski have won an award at the 2009 Cannes Lions International Advertising Festival with their interactive direct campaign for Germany’s biggest online toy store (explanatory video below). Large QR Codes made from Lego bricks were put on display with the codes resolving to the toy store’s Lego brick boxes and order pages.

Notice how even a prize winning agency can still fail to understand the first rule of QR Codes. 🙁

1 thought on “Lego QR Code Campaign”

  1. That’s the most awesome campaign I have ever seen!! I love QR Codes!!

    For anyone looking for the iphone app you can get it at the app store for FREE, its called Barcodes

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