Kuoni UK is using QR Codes in their latest newspaper ad marketing campaign (image below). Readers are invited to “Scan this code with your iPhone”. Doing so takes the user to the iPhone App Store and the option to download the Kuoni iPhone app. Forget for a moment that the app is very ordinary and has no booking functionality (if you do happen to select an offer you will be given a choice of redirection to a call centre or the main website). The real question is why would a major brand want to alienate Android, BlackBerry, Nokia and all other smartphone users? Also shouldn’t a mobile version of your website be the first step in your mobile marketing strategy? (Full Press Release).