Kodak will shortly be announcing the use of QR Codes on product packaging worldwide. In addition (only in the US) QR Codes will appear on shelf talkers and on the cover of user guides. The QR Codes will resolve to videos, product specifications, reviews and in the case of the user guide, a range of available accessories (images below). Kodak will be using the Neomedia QR Code management system.
Edit: 19, April 2011 Video added