John Lewis QR Code Poster

A reader (thank you Stephen!) photographed the QR Code poster below outside of John Lewis in Kingston upon Thames, UK recently. This is a shopping poster with a picture of each item and its QR Code located in the black squares of the overall code (which resolves to the John Lewis mobile website). The product QR Codes resolve to a detailed description with an add to basket option e.g. The Elliot Task Lamp. The results from John Lewis’s first virtual store at the end of last year were obviously good enough to encourage further trials.

John Lewis QR Code poster
John Lewis QR Code poster detail

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