In an initial trial in sixteen participating JCPenney stores (in the Houston area) customers will be able to download and carry QR Coded coupons on their mobile phones. These can be scanned directly from the phone’s display screen at the register and the appropriate discount applied. The coupons will be available via Web and mobile advertising and also directly via email and SMS to members of JCPenney’s JCP Rewards program. Also customers who have downloaded Cellfire will have access to the same coupons on their cell phones.
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