Marketing

Italy Milks QR Code

By Roger ⋅ September 8, 2009 ⋅ Email this post ⋅ Print this post ⋅ Post a comment

Latterie Friulane the Italian dairy farmers cooperative that produces one hundred million litres of milk every year has printed QR Codes on its bottles and cartons. The code resolves to a mobile site where for the next three months you can win instant prizes; a Nokia mobile phone every day, an AGFA camcorder every week and the grand prize of a Samsung 46 inch LCD TV.

 

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Discussion

2 comments for “Italy Milks QR Code”

  1. … and thank you, Gazzetta dello Sport, for promoting QR code usage, and particularly i-nigma!
    http://www.gazzetta.it/gazza-and-play/

    Posted by Mendy Mendelsohn | September 10, 2009, 6:28 pm

  2. “Italy Milks QR Codes”… Great copy, Roger

    Posted by Mendy Mendelsohn | September 10, 2009, 6:31 pm

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