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Iron Man Gets a QR Code

By Roger ⋅ April 21, 2010 ⋅ Email this post ⋅ Print this post ⋅ Post a comment

Nick Ford at Tappinn sent over this cool poster (image below) advertising the upcoming Iron Man 2 movie. The QR Code resolves to a mobile site with photos, trailers and information about the film.

Iron Man 2 poster with a QR Code

Discussion

2 comments for “Iron Man Gets a QR Code”

  1. This digital one sheet and mobile interface were designed and developed by Philip Warbasse and his team at Warbasse Design. Warbasse Design is working on two new feature films now set for realease this fall.

    Here is the press for Iron Man 2
    http://www.warbassedesign.com/press.html

    Posted by Beth Silverstein | April 22, 2010, 5:44 pm

  2. Noticed this poster at a bus stop here in Sydney Australia however disappointingly the QR code wasn’t included - instead they opted for a version that offered to send the trailer for the film via Bluetooth.

    This I suspect was because it seems very few people in Australia could even tell you what a QR code was let alone what to do with it - implementation into media here has been painstakingly slow. That said, I’m curious why the agency didn’t choose to use both QR and Bluetooth…

    Posted by josh909 | April 26, 2010, 5:59 am

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