More On In-Store QR Code Usage

Ofcom’s extremely comprehensive annual Communications Market report (PDF) was published this morning with the usual headline statistics, 39% of UK adults now own a smartphone (this compares with 46% of American adults according to the Pew Research Center) and people in the UK are now more likely to text than to make a phone call. Buried away inside is a chart of activities conducted on a smartphone while out shopping (image below), and acquiring product information by scanning barcodes comes in at 21%. Only yesterday I posted on the Consumer Insights Panel survey of U.S. consumers where the almost comparable figure was 34%. It looks like in-store QR Codes will be increasingly common.

Activities conducted on a smartphone while out shopping

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