QR Code Plus Viral Video Idea

There maybe a hint of an interesting future marketing ploy here, designer QR Code plus a potentially viral video of someone constructing the code from (familiar) objects. The world’s fourth largest automaker Hyundai is using QR Codes to advertise its new Elantra model (named the Avante in South Korea). Bus stop posters show a car leaping out of the QR code (image below) with the code resolving to a mobile website and details about the car. Simultaneously the video below has appeared on YouTube showing the same QR Code being assembled out of wooden blocks. I am not sure if the video has the approval of Hyundai or not and I suspect that the “assembly” is actually a “disassembly” rolled backwards. Lots of room for improvement but food for thought…

 

Hyundai uses QR Codes on a bus stop poster

5 thoughts on “QR Code Plus Viral Video Idea”

  1. Not to nitpick, but:

    – You can’t make a “viral video,” however a video can “go viral.”

    – You can create a video that’s intended to be recirculated by Users, but, it’s a conscious effort and generally not as successful as a more grass roots effort. A conscious effort to make a “viral video” is simply an ad campaign and the “viral” nature was pre-planned and never as valuable.

    – Video on mobile varies country by country, in terms of quality and user engagement. A :30 second mobile video experience is a lifetime. Very few people create really great mobile video. The likelihood of creating a hit (or viral) mobile video is very very small.

    – The real issue is whether a mobile video is a natural extension of the real world brand engagement? I love the Billboard. I want the beginning of this “story” to pay-off when I get the mobile content (the story needs to be carried through to the next chapter).

    Is it? Is there continuity between the billboard and the mobile web site? It doesn’t look like it.

    Regardless, the real point I wanted to raise was the creating online or mobile video that’s wildly successful is difficult and carries no guaranties with it. Additionally, it is not the #1 use of mobile phones by users generally. And, video is not interactive, it is passive (and, mobile engagement is a VERY interactive space).

    I guess I’m not sold on QR to mobile video as being more than a thing people do when they don’t take the time to really consider the User and providing a valuable experience via QR to them? It’s more of a light “amusement” that carries little engagement substance?

  2. Good points Bob but for the record I wasn’t suggesting “…QR to mobile video…”. I was suggesting going completely outside of an existing QR Code campaign and creating a video of the code being constructed with unusual objects, in an unusual place or in some other novel/interesting/humorous way.

  3. I commented on this video on a french site.

    What I find interesting about this QR code video is that it doesnt scan. You can see in the video where they edited the footage together.

    That being said, …

    The qr url http://avante.hyundai.com/qr04.html is not shortened but it does resolve to a rather nice mobile site. I can send pictures if you want.

    nice job.

    As for the viral bit. The video has gone around a lot. whether it was planned or not, I think they got a lot more views then they anticipated. However, I have yet to buy the car yet. 😉

    -pd

  4. Bob R. must not be a college student … bcuz the web link need not be to a (hopefully) viral video. The link can be any URL … especially for a party invitation.

    For example … a hyperlink to an Apple web page, sponsored by a local dealer, featuring a web cam view of the launch party for some new products.

    Or, perhaps, just a map link to a Frat party.

    Everybody at the college level has a cell phone. It’s just a matter of picking the right party, and then following the right links to the right location.

    As for viral videos, I think Roger was on a different track. But I’d combine the two streams of thought … maybe create an entertaining video that showed others how to create their own QR guerrilla marketing scheme.

    Maybe our local university could create a QR display using a group of seats at a nationally televised football game.

    Viral video … how to organize that. Just a viral thought.

    But good brainstorming, Roger.

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