I have been talking with Troy Brown, President of digital agency one50one.com about the phenomenal success of the recent Hennessy QR Code campaign. In July Hennessy launched a limited edition Cognac in individually numbered bottles decorated with artwork by New York artist and designer Kaws. The bottle and the international press release included a designer QR Code (image below) that resolves to a mobile site with more information including a video of Kaws on a visit to Cognac, France.
To date the micro site has been accessed 1.3m+ times from the US, Canada, Brazil, China, Germany, France, UK, Sweden, and Australia, with over 600k+ of them via the QR Code. Troy shared another interesting statistic on the breakdown by device of the QR Code scans which I have reproduced on the chart below.