Asides

QR Code on the World’s Largest HDTV

Dick’s Sporting Goods launched their new mobile site at the BYU Cougars v Oklahoma game at the Cowboys’ Stadium recently. The largest HDTV screen in the world was used to display QR Codes and the message “Dick’s Has gone Mobile”. (Image below).

QR Code ad on the largest HDTV in the world

Discussion

3 comments for “QR Code on the World’s Largest HDTV”

  1. Its interesting this code asks you to email the picture rather then just decoding it.

    Posted by Patrick | December 29, 2010, 10:23 pm
  2. That would seem to give the recipient some useful intel, i.e. smart phone numbers that could then be sold and marketed to.

    Posted by Mari | January 17, 2011, 7:48 pm
  3. The billboard asks to email a picture of the code only if your phone does not have a QR code reader. It’s smart and good marketing. A few years ago not everyone knew what QR codes were, let alone had readers for their smartphone. Why would they want to limit themselves to people with smartphones and QR code readers when nearly everyone has at least a simple mobile phone with a camera.

    Posted by Sarah | February 13, 2012, 2:41 am

Post a comment