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HarperCollins Embrace QR Codes
HarperCollins are to launch a viral mobile initiative with QMCodes using QR Codes located on the back of book jackets and on marketing materials. Starting with L.A. Candy by Lauren Conrad (back cover image below), codes will link to a mobile site with exclusive content about the authors and book. Full press release.
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Thanks for the mention Roger. We’re pretty excited to be working with HarperCollins and looking forward to making some more announcements shortly.
Antony McGregor Dey
CEO
QMCODES