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Half A Bed, Half A TV, Half A Chair And A QR Code
Immowelt, Germany’s major real estate portal aimed a great campaign at people looking for larger apartments, a significant cohort in German cities apparently. In busy streets on prominent apartment buildings they attached furniture that looked as if it had burst through the wall, half a chair, half a TV, half a bed etc., (images below). The halved furniture on the building facades gave the impression that the apartment was too small and a large QR Code resolving to the company’s mobile site enabled passers by to interact (video below).
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Absolutely brilliant execution. Its very striking. Exactly what is needed to capture attention of audience in this competitive market.