Global Growth in Mobile Barcode Usage Q1/2011

Interesting data here so (with permission) I have posted 3GVision’s press release in full.

Global Growth in Mobile Barcode Usage Q1/2011 3GVision Press Release April 5, 2011

Highlights and remarks for this month’s report: 

  • Worldwide usage on path of exponential growth, with Q1/2011 growing by 61.9% over Q4/2010
  • Barcode usage in the US continues to expand also in March to total growth of 181.1% within Q1 compared to Q4/2010. (Compared to Q1/2010, US scans grew by 630% !)
  • QRcode visibility in the UK and the Netherlands gets a boost thanks to brands such as Heineken, SKY Network, Pizza Express, Grazia Magazine, and Gamma DIY shops, who adopted QRcodes during Q1/2011

Top 10 users of mobile barcodes during Q1/2011 

(1)  1.  United States 
(2)  2.  Italy 
(3)  3.  Germany 
(7)  4.  United Kingdom 
(8)  5.  Netherlands 
(6)  6.  Canada 
(5)  7.  France 
(4)  8.  Hong Kong 
(17)  9.  Spain 
(15)  10.  Switzerland 
  () – Position in Q4/2010 

Top 5 growing countries for Q1/2011 

1.  United States  (181.1% Growth over Q4/2011) 
2.  United Kingdom  (166.5%) 
3.  Netherlands  (146.3%) 
4.  Spain  (94.4%) 
5.  Canada  (94.0%) 

QR Code growth in Q1 2011

 Notes on reporting methodology: 

  • These reports are based on the total number of QRcode, Datamatrix and UPC/EAN scans recorded by the i-nigma system during the relevant periods. Because of i-nigma’s prominence in many markets worldwide, we believe that these numbers are likely to be indicative of global mobile barcode activity
  • The reports do not include activity in Japan, which is known to be well ahead in popularity and usage of mobile barcodes
  • For better representation of global open market trends, the reports specifically exclude the activity of i-nigma based solutions that are used by our vertical customers
  • Top 5 growing countries are from the top 20 countries in mobile barcodes usage during Q1/2011

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