The U.S. Department of Transportation (DOT) and the U.S. Environmental Protection Agency (EPA) are proposing QR Coded fuel economy labels on the window of every new vehicle in dealer showrooms by 2012. The proposal is currently undergoing a sixty day public consultation period on label design options and related issues and you can participate here. The QR Codes on the sample labels resolve to a web page that allows consumers at a dealership to compare vehicles and personalize estimates based on their own driving habits and fuel costs. Users also have the opportunity to comment and make suggestion on the mobile website content.
It’s interesting to compare the DOT’s top down approach with the Japanese QR Code Fuel Management system.