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A QR Code on All New Vehicles by 2012
The U.S. Department of Transportation (DOT) and the U.S. Environmental Protection Agency (EPA) are proposing QR Coded fuel economy labels on the window of every new vehicle in dealer showrooms by 2012. The proposal is currently undergoing a sixty day public consultation period on label design options and related issues and you can participate here. The QR Codes on the sample labels resolve to a web page that allows consumers at a dealership to compare vehicles and personalize estimates based on their own driving habits and fuel costs. Users also have the opportunity to comment and make suggestion on the mobile website content.
It’s interesting to compare the DOT’s top down approach with the Japanese QR Code Fuel Management system.
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Love the story and seeing more wikkits everywhere. Why are people still calling them QR codes? It’s a wikkit world now!
Great use of QR Codes and a neat destination website, but could be bettered by some form of comparison service so that users can compare similar models from different manufacturers
This will be a terrific use of QR Codes and is the sort of implementation that will force code scanning to the mainstream. Also, it opens the door (no pun intended) for the car manufacturers to also use the technology for marketing. Once consumers have the phone out, they will be inclined to scan other codes to get more information.
@Hugo, Once you are on their site, you can pick a car of interest, then choose “add another”, it’ll show as many as you want