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Fresh Produce Labeling in Japan

Posted By Roger On January 29, 2010 @ 11:37 am In Marketing, Asides | 2 Comments

This box of Kumquats (image below) is a nice example from Japan of fresh produce labeling with QR Codes. The QR Code resolves to a mobile site where the consumer can learn everything about the farm, the way the fruit was grown and even see a photo of the farmer and his wife. The mobile site pages shown below have been translated into English via Google.

A box of QR Coded Kumquat fruit
 
Grower's details for the consumer
 

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