Marketing

Fresh Produce Labeling in Japan

This box of Kumquats (image below) is a nice example from Japan of fresh produce labeling with QR Codes. The QR Code resolves to a mobile site where the consumer can learn everything about the farm, the way the fruit was grown and even see a photo of the farmer and his wife. The mobile site pages shown below have been translated into English via Google.

A box of QR Coded Kumquat fruit
 
Grower's details for the consumer
 

Discussion

2 comments for “Fresh Produce Labeling in Japan”

  1. Too bad about the translation. Have you read it?

    Posted by Tom Glenn | September 7, 2010, 7:14 pm
  2. @Tom It’s a Google translation and just meant to give an idea of the content when scanned…

    Posted by Roger | September 7, 2010, 7:43 pm

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