Leo Burnett Madrid have created a novel campaign around a smartphone app for Fiat’s supermini the Punto Evo (video below). The Fiat Street Evo app reads any traffic sign like a QR Code and then displays one of Punto Evo´s features related to that sign. Stop signs for example show the car’s
breaking braking capabilities. There are secret prizes hidden behind a few of the traffic signs and should you want to test drive the car the app will also show the location of the nearest Fiat dealer.