Leo Burnett Madrid have created a novel campaign around a smartphone app for Fiat’s supermini the Punto Evo (video below). The Fiat Street Evo app reads any traffic sign like a QR Code and then displays one of Punto Evo´s features related to that sign. Stop signs for example show the car’s breaking braking capabilities. There are secret prizes hidden behind a few of the traffic signs and should you want to test drive the car the app will also show the location of the nearest Fiat dealer.
Fancy how they use QR Codes as an analogy for image recognition. I don’t really see in the movie what the QR Code does or is intended to do other than that. The QR Code in the movie just send you to streetevo.com
“Breaking capabilities” as in the car destroying things, or as in “cannot-spell-braking capabilities”