Asides

Italian Fashion House Discovers QR Codes

Recently Italian fashion house Fendi has been running QR Coded advertisements in the UK national press, here is a picture of one from The Times. The QR Code resolves to http://www.fendi.com/ but if you are accessing the website via a mobile device user agent detection redirects to Fendi’s mobile website.

Fendi QR Code advertisement in the TimesFendi mobile website

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