2d code

Mobiletag’s Universal Reader

Roger — Mon, 08 Feb 2010 20:43:43 +0000

Its been almost a year since I posted on Mobile Tag’s efforts to use 2d Codes to turn your mobile into a credit card. Today they have announced what they claim is the first universal reader which can decode 1d barcodes like EAN 13 or UPC and 2d barcodes like QR Code or Datamatrix. In addition there willl be a product price comparison function (image below). They say the app will be available for Android, iPhone, Blackberry, Windows, Symbian and others in time for the World Mobile Congress in Barcelona, 15 - 18 February.

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Digital Scarborough 2010 QR Codes

Roger — Mon, 08 Feb 2010 18:13:17 +0000

In 370 AD the Romans built a signalling station at Scarborough, North Yorkshire. 1,640 years later the upcoming Digital Scarborough 2010 events are being signalled with QR Code flyers and posters appearing all over the town (images below).

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QR Code Made From Mints

Roger — Mon, 08 Feb 2010 17:00:48 +0000

We have posted on SET’s original work in branded QR Coding before*, now they have made a QR Code (video below) from Frisk Mints, the number one selling mint in Japan. The QR Code was put together to show some of their clients what was possible and it actually resolves to SET’s website. SET is now promoting the use of what they call built codes which SET believe offer brands a unique opportunity to connect the real world to the online world. I understand that in the coming months SET will be looking to incorporate these built codes not only into print media but also into outdoor stunts and events that allow the consumer to truly interact with the code in fun and exciting ways.

*SET Japan QR Code for DigitalMum Campaign
*Marc Jacobs Second QR Code
*Marc Jacobs QR Code
*Louis Vuitton QR Code

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QR Code on TV

Roger — Thu, 04 Feb 2010 06:43:36 +0000

The Weather Channel is displaying a QR Code during weather reports (image below) for Android users to download the Weather Channel app to their phones.

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Best Buy QR Code

Roger — Wed, 03 Feb 2010 19:42:03 +0000

A QR Code photographed (image below) by nguyenduong in the window of the Best Buy store on 5th Ave, NYC resolves via a redirect from Mobile Data Systems Clic2C to the Best Buy mobile site. It seems they forgot the 3rd Rule: Make the content valuable.

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Warbasse Design Helps Non-Profits with QR Codes

Roger — Wed, 03 Feb 2010 17:47:07 +0000

Warbasse Design is offering free digital one sheets tied to mobile landing page, containing one header image and text, for US Non-Profits through March 1st, 2010. Here is an example.

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Scan a QR Code From a Computer Screen Statistic

Roger — Mon, 01 Feb 2010 21:14:27 +0000

Marsh Internet Research in Japan have published some of the results from their QR code survey. The chart below shows that scanning from a computer screen was more prevalent than scanning from any other media. Do you think it would be the same in the West?

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Intel Uses EZcode

Roger — Sun, 31 Jan 2010 18:26:00 +0000

Intel are advertising their 2010 Core Processor Family in Wired Magazine with an EZcode (image below). The 2d-barcode resolves to video from the Consumer Electronics Show (CES) with demos of how their technology could be used in the future.

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Fresh Produce Labeling in Japan

Roger — Fri, 29 Jan 2010 10:37:17 +0000

This box of Kumquats (image below) is a nice example from Japan of fresh produce labeling with QR Codes. The QR Code resolves to a mobile site where the consumer can learn everything about the farm, the way the fruit was grown and even see a photo of the farmer and his wife. The mobile site pages shown below have been translated into English via Google.

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QR Code Cow On Display

Roger — Thu, 28 Jan 2010 19:51:09 +0000

The QR Coded Cow mentioned in the November post has been completed and even has a video to go with it! (Images below).

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