2d code

The World’s First QR Code Exhibition

Roger — Wed, 16 May 2012 11:17:16 +0000

I received the following Press Release this morning:

FOR IMMEDIATE RELEASE

Title: QR WORLD EXPO ANNOUNCED

Subtitle: The World’s First QR Code Exhibition Taking Place in London

Date: Wednesday 15th May 2012

With brands, businesses and organisations around the world now embracing QR Codes®, QR Pay Ltd are pleased to announce “QR World Expo” the first ever QR Code focused exhibition and conference taking place at the prestigious Royal Horticultural Halls in London on the 24th October 2012. The event is the perfect opportunity for industry experts, developers, agencies, marketers and brands to join together in central London and embrace the power and potential of QR Codes.

With an increasing global reliance on digital and mobile devices, QR Codes have rapidly become a key solution to bridge the gap between online and offline media. For one day only, QR World Expo will play host to a wide range of specialist companies, speakers and exhibitors providing you with an insight into everything QR Code related.

“We have seen QR Code usage grow successfully year on year and with this in mind we felt it was time to create a QR Code focused event and hence the QR World Expo was born” said Adam Leese, Head of Operations at QR World Expo. “We hope to bring industry specialists, service providers and users of the technology together to share ideas, discuss experiences and promote innovation. London will be our first event with a US and Far East event planned for 2013.”

The exhibition will feature some of the hottest QR Code products and services as well as talks and discussions from the best in the business. QR World Expo is now inviting potential speakers, sponsors and exhibitors to register their details so that they can be part of this new and exciting QR Code event.

About QR Pay Ltd: QR World Expo 2012 will be sponsored by QR Pay Ltd, a specialist technology company that focuses on the new and exciting area of Mobile Payments and QR Codes. QR Pay offers a range of QR Code related products including QR Pal, QR Pay, QR Track and QR API. QR Pay aim to provide the most useful products relating to QR Codes that utilize the latest technologies to help improve our lives, improve our businesses and save us time.

For more information and details about QR World Expo please contact:

Website: www.qrworldexpo.com
Twitter: @qrworldexpo
Facebook: www.facebook.com/qrworldexpo
Email: info

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QR Code And UPC Barcode Scanning Report Q1 2012

Roger — Wed, 16 May 2012 10:17:44 +0000

The latest ScanLife Trend Report contains some interesting analysis of barcode scanning data pulled from the ScanLife Reporting Platform during Q1 2012. While it includes 1d codes (24%) as well as 2d codes (76%) the demographic data shows scanners are more likely to be Male (68%) Aged 25-34 (35%) and use an Android device (48%) (image below). These figures show no really significant shift in the demographics since the Q4 2011 trend report. You can download the full report here.

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Street Papers Go Digital With QR Codes

Roger — Tue, 15 May 2012 14:21:48 +0000

The International Network of Street Papers (INSP), an umbrella organization for 122 street papers on six continents, is to trial street vendors offering their customers two options, print and digital. The digital version will be sold on a card with a unique QR Code (image below) and cost the same as the printed version. Scanning the code will enable the customer to view the digital version of the magazine. A six month pilot scheme will take place this summer in two countries; the UK (The Big Issue in the North, Manchester) and the USA (StreetWise, Chicago).

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QR Codes In Magazine Ads Continues To Grow In Q1 2012

Roger — Tue, 15 May 2012 09:30:12 +0000

Following on from Nellymoser’s 2011 analysis of ‘mobile action codes’ (all 2D barcodes, QR Codes, Microsoft Tags and Watermarks) Q1 2012 results have been published. The overall number of magazine ad pages containing a QR code or other type of action code was up 288% over Q1 2011, from 352 in Q1 2011 to 1365 in Q1 2012 (chart below). The percentage of magazines with at least one code went from 78% in Q1 2011 to 99% in Q1 2012 and for the first time, the percentage of magazine advertising pages containing a mobile action code exceeded 8% each month of the quarter. This is up significantly from March 2011 when just 3.55% of ad pages contained an action code. Marketers overwhelmingly favored QR Codes (80%) over Microsoft Tag (14%) and all other types (6%) in Q1 2012. (Full Press Release)

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QR Code Scanning By Store Type

Roger — Mon, 14 May 2012 18:53:21 +0000

Smartphone owners who use their mobile phones while shopping are more likely to scan a QR Code in some types of store than others. According to a recent Nielsen survey while 76% have scanned a QR Code for product details in an electronic store only 5% have done so in a furniture store (chart below). I think these percentages may tell us more about the prevalence of QR Codes in various kinds of store rather than the consumers tendency to scan.

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QR Codes Solve Missing Manual Problem

Roger — Wed, 09 May 2012 05:40:14 +0000

Briggs & Stratton Corporation, the world’s largest producer of gasoline engines for outdoor power equipment (mowers, portable generators, pressure washers etc.) is to put a QR Code on every engine. The QR Code resolves to a mobile site where users can find an operator’s manual for the device, an illustrated parts list and a GPS enabled dealer locator. There is also an option to dial directly to a customer service representative in one click. This is very practical solution to the missing manual problem with an excellent implementation, other manufacturers take note please.

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Shadow QR Code Campaign Increases Sales 25%

Roger — Thu, 03 May 2012 13:06:46 +0000

This is very clever. E-mart the largest retailer in South Korea increased sales 25% during lunchtime using a shadow QR Code. The QR Code was only scannable between 12pm and 1pm when the sun was in a position to cast the correct shape shadow. The QR Code resolved to a ‘Sunny Sale’ mobile homepage with special offers, coupons and a download for the ecommerce app. The campaign (video below) was conceived and managed by Cheil Worldwide who were also responsible for the virtual grocery store in Hangangjin subway station in Seoul.

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QR Code Marketing With Balls

Roger — Wed, 02 May 2012 16:11:21 +0000

I bring you this QR Code marketing news without comment! Having previously placed QR Codes on the bikini bottoms of Britain’s female beach volleyball champions, the world’s largest Internet betting exchange Betfair has now put a QR Code on Irish boxer Eamonn O’Kane’s crotch. Betfair call it marketing with balls and O’Kane will wear the QR Code on his underwear at the weigh-in for Saturday’s Betfair Prizefighter Middleweights boxing match at Kings Hall, Belfast. The QR Code resolves via a redirect to Betfair’s mobile site.

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The Future Of Supermarket Barcodes?

Roger — Fri, 27 Apr 2012 13:26:23 +0000

Toshiba Tec have developed an Object Recognition Scanner to replace the conventional barcode scanner at supermarket checkouts. The scanner utilizes pattern recognition and detects the difference between merchandise and anything in the background enabling it to operate at high speeds. Particularly useful for fruits and vegetables which do not normally have individual barcodes. The video below shows the scanner differentiating between three varieties of apples by recognizing the subtle differences in pattern and color.

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Winning Ad Is A QR Code

Roger — Wed, 25 Apr 2012 16:24:48 +0000

The National Newspapers of Ireland March 2012 ‘Press Ad of the Month’ was a QR Code made entirely from food (image below). The ad for Brancott Estate Australian wine was created by Dublin agency Boys and Girls and the QR Code resolved via a tinyurl to a competition page (using a mobile device). This is not the first food QR Code by any means and you will find ten of the best previous attempts in Edible QR Codes.

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