2d code

QR Code Wine Bottle Neck Labels

Roger — Thu, 02 Sep 2010 10:25:27 +0000

Lion Nathan USA (owned by Lion Nathan, Australasia’s largest food and beverage company) will be using QR Code bottle neck tags on six of their wine imports. Each wine will have a unique QR Code which resolves to a mobile site (example) with tasting notes, reviews, a video tour of the winery and the opportunity to share on Facebook and Twitter. Scanbuy are providing the QR Code marketing platform under the brand ‘Cellar Key‘. I can’t help feeling that there is potential synergy here with a social wine discovery service.

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QR Codes Take Off in the United States

Roger — Wed, 01 Sep 2010 14:07:15 +0000

The chart below is taken from Google Insights for Search and shows the number of searches that have been done in the United States for ‘QR Code’, relative to the total number of searches done on Google, from 2004 to August 2010. The data is normalised and presented on a scale from 0-100.

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A QR Code on All New Vehicles by 2012

Roger — Tue, 31 Aug 2010 09:30:57 +0000

The U.S. Department of Transportation (DOT) and the U.S. Environmental Protection Agency (EPA) are proposing QR Coded fuel economy labels on the window of every new vehicle in dealer showrooms by 2012. The proposal is currently undergoing a sixty day public consultation period on label design options and related issues and you can participate here. The QR Codes on the sample labels resolve to a web page that allows consumers at a dealership to compare vehicles and personalize estimates based on their own driving habits and fuel costs. Users also have the opportunity to comment and make suggestion on the mobile website content.

It’s interesting to compare the DOT’s top down approach with the Japanese QR Code Fuel Management system.

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QR Code Ads for JFK Presidential Campaign

Roger — Mon, 30 Aug 2010 18:40:17 +0000

A series of QR Code ads (image below) in the WSJ, Time and Smart Money record a historic presidential campaign of fifty years ago. At that time John F. Kennedy was on the campaign trail which ended when he was sworn in as the 35th President at noon on January 20, 1961. A JFK Library project is rebroadcasting the campaign on Twitter as it happened fifty years ago. The QR Codes in the ads resolve to the Twitter feed.

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Festival of QR Codes

Roger — Fri, 27 Aug 2010 11:46:30 +0000

The Port Townsend, New Hampshire and the Edmonds International film festivals are using QR Codes in newspaper ads, posters (image below), passes, program guides (image below), tickets and T-shirts. The QR codes link to scheduling information, trailers, blog posts and the option to purchase merchandise. I have not seen such a comprehensive use of QR Codes before for events, hat tip to the organizers!

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A Winning QR Code Campaign

Roger — Wed, 25 Aug 2010 06:41:03 +0000

Leo Burnett won a Gold Medal at this years Cannes Advertising Festival for its ‘Hidden Sounds’ QR Code campaign promoting 14 indie bands (the hidden sounds) for Zoo Records, an alternative music store in Hong Kong. The QR Codes were assembled into the shapes of animals that live hidden in the city and posted all over the streets of Hong Kong. Scanning the codes in the animals allowed users to read more information about a band and hear their music. They could also purchase the songs directly as well as share them on social media. The campaign was considered a success by the volume of sharing on blogs and social networks and the fact that more than half of the 14 bands sold out their albums within the first week. The video below shows elements of the campaign with an English commentary, starting at the 30sec mark.

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HOW NOT TO: Create Your Own QR Codes

Roger — Mon, 23 Aug 2010 19:15:41 +0000

Mashable has a post titled “HOW TO: Create and Deploy Your Own QR Codes” which is supposed to be a step-by-step guide to creating a QR Code. There is nothing about deployment and the final step of the guide produces a QR Code (image below) that resolves as “Congratulations on your first child! Here’s a quick cartoon from Penny Arcade to share in your joy: http://www.penny-arcade.com/comic/2010/5/10/ “. Maybe they got the title wrong and it should have read “HOW NOT TO: Create Your Own QR Codes”. What do you think?

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Japanese Women QR Code Usage

Roger — Mon, 23 Aug 2010 08:56:42 +0000

The MMD Research Institute has published the results of a survey of 754 Japanese housewives (their word not mine!) that included a question about QR Code usage. 90% of the women had scanned a QR Code with 71% having done so from a magazine.

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Nice Chrome QR Code Extension

Roger — Sun, 22 Aug 2010 19:21:11 +0000

Stuart Memo has created an excellent QR code Chrome browser extension that will display a QR code containing the URL of the page you’re currently on. Also it will display a QR code containing a selected piece of text in the browser and if the text contains a phone number or email address the generator will insert the required “mailto:” or “tel:” prefix allowing you to email or call the number when scanned.

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QR Code Plus Viral Video Idea

Roger — Sun, 22 Aug 2010 16:26:47 +0000

There maybe a hint of an interesting future marketing ploy here, designer QR Code plus a potentially viral video of someone constructing the code from (familiar) objects. The world’s fourth largest automaker Hyundai is using QR Codes to advertise its new Elantra model (named the Avante in South Korea). Bus stop posters show a car leaping out of the QR code (image below) with the code resolving to a mobile website and details about the car. Simultaneously the video below has appeared on YouTube showing the same QR Code being assembled out of wooden blocks. I am not sure if the video has the approval of Hyundai or not and I suspect that the “assembly” is actually a “disassembly” rolled backwards. Lots of room for improvement but food for thought…

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