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“Oh boy, oh boy, oh boy!” Donald Duck Gets QR Coded

By Roger ⋅ October 15, 2010 ⋅ Email this post ⋅ Print this post ⋅ Post a comment

Egmont, the Danish publisher of Walt Disney’s Donald Duck magazine, in cooperation with Okari Mobile have published a special comic edition with QR Codes. The comic features a visit to Denmark by Donald and his nephews Huey, Dewey and Louie with QR Codes in appropriate places linking to sound and animation. This is the first time a QR Code has been used in media for children and there is something rather nice about the fact that modern technology is introduced to them by such a distinguished vintage cartoon character.

QR Code in a Donald Duck comic
Comic page with QR Codes

Discussion

7 comments for ““Oh boy, oh boy, oh boy!” Donald Duck Gets QR Coded”

  1. Great stuff!

    Posted by MIchael Lund-Andersen | October 15, 2010, 1:12 pm

  2. Using QR Codes with children’s content is extremely natural. Children are often the best early adopters of technology, simply because they have no fear and welcome change.

    Also, a QR Code can be positioned as opening up “secret” content and experiences or extending “play” into the mobile space (where they are using their parent’s phones to play games in the back of the car).

    We’ve been involved in pitching a number of Brands applications of QR to mobile experiences (kid safe and non-sales oriented); for example, using a children’s menu at a restaurant as an extension of the typical crayon and paper (perhaps with a free dessert at the end of it).

    There will be some very wide release children’s entertainment content coupled with QR and 2D experiences coming to market very soon in the States. It would be ironic if children’s content results in far higher scan rates than campaigns targeted to adults.

    Posted by Sam | October 15, 2010, 3:38 pm

  3. I wish the QR code linked to an Audio file of the comic being read to me (by donald).

    I would love that if I was 6.

    -pd

    Posted by Patrick | October 15, 2010, 3:57 pm

  4. Hi Patrick,

    That will be a feature in one of the next editions…

    Posted by MIchael Lund-Andersen | October 16, 2010, 10:07 am

  5. @michael love to talk to you about branding the codes. have you seen my work ?

    Posted by Patrick Donnelly | October 16, 2010, 6:02 pm

  6. Even though I cant read it, I finally looked through the story, and its so funny and appropriate for teaching people about QR. Great concept.

    Posted by Patrick Donnelly | October 16, 2010, 6:03 pm

  7. A wonderful integration of print and mobile. Brings the story to life and allows the reader to become more immersed in the adventure.

    Posted by Deanna | October 18, 2010, 6:20 pm

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